PERFORMANCE

Speed That Google Rewards

Slow pages lose rankings and visitors. We audit every performance factor that affects your Core Web Vitals and Lighthouse score.

WHAT WE CHECK

8 Checks in This Category

Core Web Vitals

LCP, FID/INP, and CLS measurements against Google thresholds.

Render-Blocking Resources

CSS and JS files that delay first paint.

Image Optimization

Oversized images, missing lazy loading, and modern format adoption.

Server Response Time

TTFB analysis and redirect chain detection.

Resource Compression

Gzip/Brotli encoding and minification checks.

CDN Detection

Identifies whether external resources are served via CDN for optimal global delivery.

Content Size Breakdown

Visual breakdown of page weight across HTML, CSS, JS, images, fonts, and other resources.

Critical Request Chains

Dependency tree depth that blocks rendering.

WHY IT MATTERS

Why Performance Affects Your Rankings

  • Faster load times directly improve bounce rate and conversions
  • Core Web Vitals are a confirmed Google ranking signal since 2021
  • Mobile performance is critical — over 60% of searches happen on phones

Check Your Performance Score

Run a free audit and see exactly where your site stands on performance.

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